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Tired of Trying Skincare Trends That Don’t Work? Read This First

  Manila, Philippines – As rising costs make Filipinos more intentional about where they spend, skincare choices are also becoming more deliberate—with consumers looking for products they can trust to support their skin health long-term. Rather than a cosmetic luxury, skincare is increasingly viewed now as an essential for personal wellness. However, navigating physical retail aisles and online platforms presents challenges, as buyers face competing claims, complex scientific jargon, and a constant influx of new ingredients. This demand for clarity and science-backed solutions anchored the 8th annual National Healthy Skin Mission at SM Makati, organized by skincare brand Cetaphil in partnership with premier retailer Watsons and SM Beauty around this year's core message: "Healthy Skin Deserves No Compromise". The initiative provides consumers with direct access to clinically tested products tailored to specific skin needs. “We see firsthand how the skincare landsca...
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Negros Trade Fair marks 40 years of championing MSMEs with SM Supermalls

Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life. One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP) , together with SM Supermalls , officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026 , the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura . A Journey to Negros—Without Booking a Flight! One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone ...

SM Job Fair marks 500th milestone, expands access to jobs and future-ready skills

OPPORTUNITIES WITHIN REACH. Across SM malls nationwide, jobseekers are finding new ways to connect with jobs, skills, and brighter possibilities. For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos. 500 JOB FAIRS—AND COUNTING!  On August 12, SM City Daet hosted the 500th SM Job Fair , marking an important milestone in SM Supermalls’ nationwide jobs advocacy.  As of its 500th Job Fair, the program has connected aroun...